![]() The company is spending over $30 million on entertainment in Atlantic City this year, in addition to $50 million more on the casino floor, hotel rooms and other upgrades. Hard Rock is investing $50 million into its casino and hotel this year, along with spending over $30 million on entertainment. This photo shows George Goldhoff, president of the Hard Rock casino in Atlantic City, N.J., poses near the casino's lobby, May 17, 2023. ![]() In Atlantic City, Hard Rock will host 27 headliner shows in June alone. The company owns the largest collection of music memorabilia in the world, some 84,000 pieces distributed among its hotels, casinos and restaurants. Globally and locally, Hard Rock has built its brand upon the twin pillars of hospitality and entertainment. ![]() Hard Rock and Ocean, along with the Borgata, are the top-performing casinos in Atlantic City, creating a triumvirate that is increasingly pulling away from the city's other six casinos. By clicking Sign up, you agree to our privacy policy.
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